Behavioural & Social Research

Understand the People Behind the Data

We help organisations uncover the attitudes, behaviours and social influences that shape decision-making.


Services
  • Consumer behaviour studies
  • Youth research
  • Social research
  • Organisational culture studies
  • Stakeholder perception research
  • Behavioural analysis


Research that informs action

Explore the latest thinking, research findings and expert perspectives from BMR.

  • BMR Research Recognised at the 2026 ESOMAR Awards

    Two collaborative research projects involving the Bureau of Market Research receive prestigious international recognition…

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  • The Resilient South African Consumer: Spending Smarter in a Changing Retail Economy

    South African households have had to navigate a prolonged period of economic pressure characterised…

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  • Consumer Credit and Household Saving: Finding the Balance

    Consumer credit is an important component of South Africa’s financial system. It enables households…

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