The Bureau of Market Research (Pty) Ltd (BMR) at the University of South Africa (Unisa) has participated in several studies during 2018 and 2019 for the National Lotteries Commission.

More specifically, the BMR has successfully conducted the following research studies commissioned by the National Lotteries Commission in 2018 and 2019:

  • 2018/2019 – National lottery participation and attitudes survey in South Africa. Gain a better understanding of the attitude, behaviour and participation levels of South African in lottery activities and sport pools.  This study assisted the NLC to address challenges and areas of improvement (ie policy responses, communication strategies, awareness and educational campaigns) based on public perceptions of a nationally representative sample.
  • 2019 – Estimating the market potential of the South African National Lottery. Determine the size of the potential lotteries market in South Africa in order to ascertain to what extent the potential lotteries market in South Africa has been realized.
  • 2019 – Stakeholder perception survey on the NLC’s grant-making model. Adapt or modify the NLC grant-making model to ensure that it aligns with the NLC’s strategic mandate, developmental approach and good practice.
  • 2019 – Environmental scan in preparation for the NLC annual strategic planning session 2020/21. Identify trends in the NLC’s external environment that may have a direct or indirect influence on the NLC’s strategic framework.
  • 2019/20 – Impact evaluation study for NLC funded Early Childhood Development (ECD) legacy projects and school ablution block facilities. Assess the extent to which Early Childhood Development (ECD) projects contribute to sustainable economic development and community upliftment.

Overall, the research services of the BMR displayed sound scientific methodological and ethical research standards.  Also, the sustained high-quality research produced by the BMR has secured valuable business intelligence for the NLC in fulfilling its mandate of regulating the lotteries industry and contributing to social and economic development in South Africa.

We have no hesitation in recommending the BMR’s research services to other organisations.