Market Intelligence Research
Vision
“To be the Number One Consumer Market Intelligence Research Provider in South Africa.”
Mission
To become the Number One Consumer Market Intelligence Research Provider in South Africa by ensuring that the market intelligence generated by the division are current, estimates of greatest likelihood, actionable, positively impactful on business bottom-lines, comprehensive, innovative and WOW.
Aims and objectives
- To produce in-depth consumer market intelligence insights.
- To produce actionable consumer market insights.
- To make use of a large number of data sources including surveys, national accounts statistics, flow-of-funds data, Big Data, Artificial Intelligence (AI), social media and reports.
- To be entrepreneurial with consumer market insights.
Research niche areas
Consumer market structure, patterns, dynamics and forecasts with a specific emphasis on consumer demand for goods and services, the supply of goods and services and the interaction between demand and supply in the marketplace with a specific emphasis on customer touch-points.
