The research niche areas of this unit include consumer and business research aimed at understanding and quantifying rational, emotive and physiological drivers.  The unit conducts biometric studies focused on motivational factors, decision making, attitudes and satisfaction.  Applications include business intelligence, influencer marketing, loyalty-based management, corporate citizenship, E-commerce, brand image building, service quality, marketing and advertising.

The BMR consumer neuroscience laboratory conducts consumer neuroscience research using the latest neuroscience technologies (i.e. galvanic skin responses (GSR), heartbeat, pupil dilation and electroencephalography (EEG)), in combination with traditional survey methods to better understand the impact of marketing stimuli by observing and interpreting human emotions.

Research focus areas

• Consumer and business research aimed at understanding and quantifying rational, emotive and physiological drivers.
• Quantitative, qualitative, mixed method and experimental biometric studies focused on motivational factor, decision making, attitudes and satisfaction.
• Applications include business intelligence, influencer marketing, loyalty-based management, corporate citienship, E-commerce, brand image building, service quality, marketing and advertising.
• Employee satisfaction surveys.