• Mon-Fri, 8:00-16:00

Research Roasting Virtual Chamber Sessions

2021 Sessions

Market Segmentation Trends Uncovering and Igniting Future Consumer Market Potentials

Customer market segmentation indices are used internationally to segment consumer markets. Customer segmentation indices like the Living Standard Measure (LSM) have been used in South Africa to segment consumer markets. Many customer segmentation indices used in South Africa were based on a single dimension i.e. income, living standards, consumer behaviour, etc. Internationally customer market segmentation indices became more multi-dimensional as Big Data, data and machine learning methods became more powerful and prevalent.

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The Status, Implications and Challenges of Business Vulnerability in South Africa and its Potential Impact on Sustainable Business and Economic Growth

Covid-19 induced restrictions followed by electricity supply disruptions and weak household demand, exacerbated by political unrest and violence, are the greatest threats to business vulnerability in South Africa during 2020/21. As the overall economy bounces back from low base due to the impact of the Covid-19 pandemic during 2020, small businesses have been and will continue to be the most vulnerable during 2020 and 2021.

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Early indicators of population parameters impacted by Covid-19 and consequences for business planning

The COVID-19 pandemic had a massive impact on people and businesses alike, and the impact will in all likelihood last for many years to come. Businesses across all sectors were tested for something they were never designed for. From a fertility point of view, we ask whether there will be a change to fertility patterns while from a mortality perspective the main question is around the number of deaths and its impact on both communicable and non-communicable diseases. Migration has to a large extent come to a standstill as a result of lockdowns and border closures all over the world. It is abundantly clear that the demography of the country in South Africa has been severely impacted by this pandemic with serious consequences for business planning across all sectors in South Africa.

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Tracking Mood States Considering the Covid-19 Pandemic

Since the onset of the COVID-19 pandemic, health has become the predominant driver of happiness, affecting mood states, and influencing the consciousness of South Africans and consequently also their behaviour. The media’s pervasive coverage and influence on the response to the pandemic makes the research on general mood states and mood states experienced during the pandemic particularly topical.

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2020 Sessions

Personal incomes in tough times – a true balancing act

COVID-19 and the resulting lockdown have had far reaching economic growth, employment and personal income consequences to date. The average South African consumer need to conduct a daily balancing act between financial and health concerns. During this session information will be shared on personal incomes during the current troubling and uncertain times that are intensified by the COVID-19 pandemic.

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Towards a new normal in consumer preferences: Bad news for business and the economy?

Everybody is talking about the new normal with respect to consumer preferences following Covid-19 and the resulting lockdown. This roasting will explore what the new normal, with respect to consumer preferences, will entail based on the BMR’s Big Data platform.

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Satisfaction – Beyond verbal measures

This research investigates verbal and non-verbal responses as well as psychophysiological reactions to induced satisfaction levels. This exploratory study revealed the importance of applying inclusive behavioural measures.

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COVID-19: Highlighting the urgent need for online child protection in South Africa

As the COVID-19 pandemic increases in South Africa and mitigating measures, such as school closures, social distancing and lockdowns are enforced, children are spending more time online for home-schooling, social networking, and entertainment. Without appropriate online safety measures, this will contribute to a spike in already existing online threats such as Online Child Sexual Exploitation and Abuse (OCSEA). Based on research conducted by the YRU@BMR urgent action is required to protect children from OCSEA and other forms of cybercrime.

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The impact of Covid-19 on the SA population

The world is currently experiencing an unprecedented pandemic from COVID-19. How is COVID-19 impacting on South Africa’s demographics? This talk focuses on the effects of COVID-19 on fertility, mortality and migration in South Africa. The talk will also discuss the implications of the uncertainty caused by COVID-19 on future population estimates for planning and decision-making.

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Macroeconomic Doom, Gloom or Boom: Pre-, mid- and post-COVID 19

This topic will reflect on the state of the macro-economic and formal retail trade environment of South Africa at the end of 2020. Simultaneously different scenarios for 2021 will be unpacked for the short- to medium terms.

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Cracking the happiness code in a pandemic

Some people manage to experience a sense of happiness while other people ‘crack’ when faced with adversity, such as a pandemic. When different people are facing the same situation, why then do people experience it differently? This session aims to decode elements of this mystery, which bears significance for the work environment, for marketing efforts to the consumer, and perhaps even for you personally.

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