Population Research
Vision
“To be a leading authority in population and demographic research, providing insights that drive informed decision-making and contribute to the understanding of market dynamics nationally, regionally, and globally.”
Mission
Deliver accurate, timely, and actionable population and demographic data and analysis to businesses and policymakers, empowering them with the knowledge to navigate and succeed in an ever-changing market landscape.
Aims and objectives
- To provide cutting-edge population and demographic research and analysis.
- To be a trusted source of population and demographic data for businesses and policymakers in South Africa, in Africa and Globally.
- To innovate in the field of population and demographic data collection and interpretation.
- To facilitate the understanding of market trends and their implications.
Research niche areas
- Population Dynamics and Consumer Behaviour Analysis.
- Population Projections for Small Geographical Areas (Main Places and Sub-Places).
- Market Segmentation Based on Demographic Variables.
- Longitudinal Studies on Generational Shifts and Trends
- Geodemographic Mapping and Analysis.
