Behavioural Science Research
Vision
“To be a catalyst for positive change and development, by researching human behaviour and translating behavioural insights into strategic motion that influence decision making.”
Mission
- To actively respond to identified behavioural science research needs through innovative research approaches.
- To investigate the intricacies of human behaviour and identify behavioural insights which will enable our clients (members) to make informed decisions and stay ahead in diverse sectors.
- To enable organisations to anticipate, understand and respond effectively to consumer behaviour and market dynamics.
- To empower organisations through evidence based behavioural science research information to gain deeper insights and develop meaningful connections with their target stakeholders.
- To build a robust national and international network, fostering collaboration to advance the understanding of behavioural science research insights and trends.
Aims and objectives
- To create behavioural research insights that address identified needs across multidisciplinary sectors.
- To establish an accessible source of evidence-based information relevant to behavioural sciences within a South African context.
- To contribute to the development of society through behavioural insights generated by innovative research approaches.
Research niche areas
- Economic and Financial sector (Behavioural Economics).
- Media and Technology sector (Exploring traditional and new media platforms and sustainability among different age groups).
- Education and Training sector (Understanding teaching and learning and contributing to improved decision making).
- Health and Wellness sector (Explore issues related to physical and psychological health and wellness and impact on human behaviour and markets).
- Marketing and Consumer Behaviour sector (Understanding consumer decision-making to inform marketing strategies).
- Food and Beverage sector (Investigate the food and beverage market to meet competitive market demands).
- Retail sector (Investigate retail market demands).
