Expected Consumer Market Trends for South Africa by Prof C.J. van Aardt (2021)

This report reflects on the expected short- to medium consumer trends for South Africa and highlights expected trends which is most likely to direct short- to medium-term business and marketing strategies. The research highlights expected macro- and microeconomic trends which will most likely impact on the consumer market of South Africa during 2021. The report focuses on expected changes in consumer behaviour, lifestyles, tastes and attitudes and predicts expected changes in retailer behaviour. The research outcomes are finally encapsulated in a consumer behaviour matrix which displays the anticipated new marketing and retail normal.

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