Customer Touchpoint Analytics from a Big Data Perspective to Identify Changes in Customer Touchpoint Preferences by C.J. van Aardt


This report explores customer touchpoints experienced by consumers before purchasing, during purchasing and after purchasing products and/or services. The research study provides a synopsis of customer touchpoints and analyses customer touchpoints trends for the period 2015 to 2023.  Businesses and marketers, in particular, will find the research study valuable as it applies Big Data and Artificial Intelligence (AI) to identify the value propositions of customer touchpoints which provides ideal opportunities for marketers to improve their customer’s journey, brand experience and interaction.

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