Category: Behavioural Research

Happiness Index, 2022 OUTLINE Happiness, trust, and confidence at an all-time low South Africans are less happy than before.  Although happiness levels have been declining since the first Happiness Index

The findings portrayed in this report concludes the eighth annual Happiness Index Report since the 2012 baseline Happiness Index study by the Bureau of Market Research (Pty) Ltd (BMR) (Joubert

What we did, in a nutshell This innovative research study applies psychophysiological insights to uncover the comparability between commonly used satisfaction measures, namely the explicit, rationally expressed Likert scale and