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Our Values

The BMR brand underscores the research values of curiosity, value creating, caring and pragmatic.

Our Vision

“Shaping market research and transforming society”

The Bureau of Market Research (Pty) Ltd (BMR) conducts cost-effective applied market research that supports the transformation of the South African economy and society.

Research Scope, Products and Services

The BMR:

  • Conducts national and regional interviewer-administrated personal in-house and business surveys in urban and rural residential areas as well as at formal and informal businesses.
  • Conducts landline telephone and computer-aided telephone (CATI) interviews with households and businesses.
  • Manages and administrates self-administrated e-mail and Web-based surveys and conducts focus group discussions.
  • Edits, captures, codes, cleans and verifies data in accordance with its quality standards
  • Analyses/interprets data as part of its reporting responsibilities towards research users.
  • Presents research findings in hardcopy, electronic and/or PowerPoint presentation format.

Overall, the BMR conducts qualitative and quantitative research, observation research, longitudinal and cross-sectional research, neuroscience biometrics, macroeconomic modeling, diagnostic analyses, structural equation modelling and SQL database programming.