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About Us


The Bureau of Market Research (Pty) Ltd (BMR) operates as an independent market research entity within the University of South Africa (Unisa) Corporate Group structure. Based on industry demand the BMR was established in 1960 and transformed into a wholly owned subsidiary of Unisa Enterprise (Pty) Ltd in 2019 to optimize its business functionality.

The sustainable business of the BMR is deeply-rooted in ethical, scientific, intelligent, innovative, high quality, accurate, reliable, unbiased and inclusive market research practices that are collectively applied in a practical and strategic style to generate custom-made, one-stop modern market research intelligence optimally impacting on business and societal transformation.

The research scope of the BMR focus on demographic, economic, business, household wealth, behavioural, communication, youth and consumer neuroscience.

The specialized services of the BMR include qualitative and quantitative research, observation research, longitudinal and cross-sectional research, neuroscience biometrics, macroeconomic modeling, diagnostic analyses, structural equation modelling, SQL database programming and research training. Access to BMR products and service is available via membership subscription or commissioned research.

Company Details

Enterprise Name:
Bureau of Market Research (Pty) Ltd

Enterprise Type:
Private Company

Established:
1960

Incorporated:
2019

Company Registration:
2019/001154/07

VAT Number:
4150286534

Income Tax Number:
9246656236

SARS tax compliance status pins:
C6D228337P (Good Standing)
D83FF16372 (Tender)

B-BBEE level contributor:
Level 4 (100% B-BBEE procurement recognition)

Directors:
Mr TT Letsoela
Prof DH Tustin